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{ Tablets & Smartphones Transform In-Store Experience }

Technology-helps-holiday-shoppers-MAKNUCK-x-large

{ Mobile Marketing Trends for 2012 }

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{ Marketing Missives }

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{ Glam-ping }

glamping

{ Girls Gone Wired: Digital Women and the Marketers Who Want Them }

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Branding

Questions that Might Change Your Organization

As an outside consultant in Digital Strategy, I believe that sometimes my role should be the Question Asker, not the final provider of answers.  And so, especially during the early stages of an engagement, I find myself asking the following questions: Is the organization as ready to digitally transform itself as I think it is?… read more »

More Branding

  • Should CMOs have “Strategy” in their titles?
  • Will.I.Am, Part 2: “Communiting” & Conversation
  • Branding through Storytelling
  • Marketing’s New Golden Age

More Posts in Branding

Digital Marketing

Tablets & Smartphones Transform In-Store Experience

A complete transformation of the customer experience is happening at stores and restaurants. With a tablet, sales associates can pull up your purchase history, help you compare options, and check out items, while customers can research in-store inventory and place orders as soon as they enter the store or restaurant. In the quick-service restaurant industry,… read more »

More Digital Marketing

  • Mobile Marketing Trends for 2012
  • Marketing Missives
  • Girls Gone Wired: Digital Women and the Marketers Who Want Them
  • How Women Use Technology Today

More Posts in Digital Marketing

Pretty Products & Ponderings

Glam-ping

To me, one of the highlights of every Christmas season is the Neiman Marcus Christmas Book and its selection of fantasy gifts.  Do you dream of Jeannie?  Well, even if you don’t, this “I Dream of Jeannie”-inspired 18-foot yurt is a great glam-ping getaway — if you have $75,000 to spare for the “Dream Folly.”… read more »

More Pretty Products & Ponderings

  • Get Excited… Change Things
  • Senseless Drawing Bot
  • The Whole Story
  • Mikro Cube

More Posts in Products & Ponderings

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