The Brand of Jamie Foxx

To be honest, few would have predicted the business prowess of Jamie Foxx.  His breadth of talent was not obvious from his previous performances in “The Jamie Foxx Show,” “In Living Color” or Booty Call. The Texas-bred comedian shocks life into figures that many of us fail to be mindful of, and he’s shown us that genius magic that was right in front of us the whole time.

Through Ray, Foxx was identified as authentic talent.  To a degree that no matter where he went from that point, nobody could ever take that away, like Pacino in The Godfather, DeNiro in Taxi Driver, and even Hoffman in The Graduate. Now, Foxx has taken it upon himself to revive R&B.

When you take a minute to think about it, Foxx is doing what even Eddie Murphy or Elvis Presley could not accomplish… move seamlessly between stage, screen and music chart.  In December, Foxx released his third album, Intuition, which held the #1 spot on the Billboard Charts for six weeks and sold more than a million copies.  The ironic “Blame It” has radio stations enthralled.  This boy has come a long way from Terrell, Texas.

Some interesting brand tidbits about this powerhouse:

1.  Jamie Foxx was a high school football star in Terrell, 30 miles east of Dallas.

2.  Before the film, Ray Charles and Jamie Foxx engaged in a two hour piano duel.  Afterwards, Charles proclaimed, “He’s the one… he can do it.”

3.  Foxx received a scholarship to United States International University in California, where he studied classical music and composition.  Hence the ease with which Foxx also performs brilliantly in The Soloist with Robert Downey, Jr.

4.  Jamie Foxx was born Eric Bishop and has taken his name from “the funniest man alive on television,” according to Jamie… Redd Foxx.  Eric is Jamie’s Clark Kent to his Superman.

5.  “In Living Color” was the brainchild of the Wayans family and jumpstarted the careers of not only Jamie Foxx, but Jim Carrey and Kim Coles.  The variety show hosted an entire rainbow of comedic talent from Chris Rock to Rodney Dangerfield.  Every show opened with a hip hop dance sequence from the “Fly Girls,” whose most noted member, J-Lo, and choreographer, Rosie Perez, have become multicultural legends.

DeliciousStumbleUponDiggTwitterFacebookNews VineRedditLinkedInEmail

The Authentic Marketer

In this public, “everyone sees everything” world we now live in, there is no room for the fake, the foolish, or the faint of heart when it comes to marketing.  If your company posts a produced commercial on YouTube and tries to pass it off as user-generated content, you will be busted.  If you pay others to write positive comments on your blog, the word will get out.  And, believe me, the hellfire that follows from the online world when they figure out your shenanigans… well, let’s just say you’ll wish you had never even built a web site in the first place.

Authentic marketing is about more than just telling the truth.  It is a corporate value system, a philosophy and a set of guidelines and actions.  It defines your interactions with partners, prospects, customers and the general marketplace.  To deliver on authenticity, you remain true to your company’s passion and unique value proposition.  Then, in every way possible, offer proof points and verifiable data and experiences that support your assertions.  Today, authenticity is the key component to your marketing and communications plan.

Companies that live their passion offer a subtle but extremely persuasive form of authenticity.  Creating a passion, and living it is the first step to becoming authentic, and enabling your audience to believe in your company and products.  As companies engage audiences by becoming more porous, enabling outsiders to interact, inform, and co-create with them, authenticity becomes palpable.  A sense of trust is transferred to the marketplace naturally.  To be effective, open and interactive processes must be embedded in the DNA of all employees.  A philosophy of engaging outsiders will allow issues to be heard, and innovative responses to be found much more quickly.

DeliciousStumbleUponDiggTwitterFacebookNews VineRedditLinkedInEmail

Brand Development is Like…

… going to the psychiatrist.  It’s an exercise in figuring out exactly who you are, what you stand for, what you say and how you say it.

Top Ten Things to Think about:

  1. Do you want to be a brand people talk about?
  2. Do you have a strategy for “talkability?”
  3. Do you know the correct behavior for your brand?
  4. Do you have strict advertising standards and guidelines?
  5. Do you have a plan that coordinates all of your outside agencies?  Or does the right hand not know what the left hand is doing half the time?
  6. Is your brand development taking the current economic climate into account?
  7. Are you looking at your competitors for ideas on what to say to customers?
  8. Are you taking SEO strategies under advisement while developing your brand?
  9. If you are shifting your brand to target a different audience, how are you working to move into this new space?
  10. Are you establishing trust and consistency with customers and prospects?
DeliciousStumbleUponDiggTwitterFacebookNews VineRedditLinkedInEmail