By analyzing public reaction to a blog, reading comments, and directly engaging in the world of bloggers (informally known as the “blogosphere”), companies can gain access to a wealth of information about their market’s opinion of them. By responding to comments, sponsoring or hosting blogs on other sites, and running your own company’s blog, businesses can build, revive, and extend their brands for several reasons that I’ll explore over the next several days.
Readers LIKE Blogs: In the age of information overload, headlines and new blurbs that are short, focused, and written in conversational English are much appreciated by online readers (am I feeling your appreciation right now? just kidding!). Additionally, it’s now common for people to find answers to questions via search engines. Due to simple structure, strong link networks, and fresh content, blogs have enormous appeal to search engines, and it’s often easier to find relevant blogged content than to find the same information on traditional Web pages. Many bloggers have found that their posts often rank higher in Google than the pages and sites they are writing about!
About Wendi McGowan