Part 2 of the blog series… Today, unobtrusive repetition of the marketer’s messaging.
Broadcast your content automatically: Blogs can broadcast their content via “RSS feeds.” RSS stands for Real Simple Syndication, and simple is the key word. This technology, which is built into most blogging systems and applications, allows people to subscribe to your blog they way they’d subscribe to an email newsletter… without you doing any extra work or managing a list of subscribers.
Again, let’s look at the paragraph above: Prospects and customers are opting-in and want to receive ongoing contact and communications with your company! The importance of the “stickiness” marketers can now create between prospects and customers to their brands through RSS feeds cannot be overemphasized. One of the most interesting things people discover when they start a company blog with syndication is how soon they get visitors and subscribers. These same potential customers receive notification via their Web browser, email system, or special news-reading software when your blog is updated. Your messages don’t get lost in email or mistaken for spam, your clients can read it when they want to, and it all drives traffic back to your site.
About Wendi McGowan