The first thing is to determine where your business is right now. You’ve got to know who you are and what you stand for. Sit down and figure our exactly what your business objectives are (and don’t just say “Make Money!”), who you are targeting and what your brand stands for.
On a scale of 1 – 10, with 10 being “spot on… the best!,” rate the following for your company:
- Your clients’ overall satisfaction with your products/services
- The likelihood that your clients would use your products/services again
- The closeness of how your products/services align with the way you want to be perceived
- Your overall brand awareness/differentiation among your clients and prospects
- Your overall brand recognition among your clients and prospects
- The accuracy of your company position statement
- The likelihood that your clients are referring you new business
- Your marketing collateral, marketing communications strategy and online marketing initiatives clearly support your brand position and identity
- Your marketing materials are clear and concise
- Your company is progressive in marketing its products and services, utilizing the latest technology trends
- The likelihood that you are employing the right communications mediums as they relate to your target markets
Your rating strength in answer to these questions will open your eyes to where your weaknesses lie and what areas need work.
About Wendi McGowan