Blogs, podcasts, video- and photo-sharing sites, social networks… it’s all a spaghetti bowl. To make sense of the madness, below is a great graphical representations from Forrester’s Social Technographics® research… a very informative set of charts as to the demographics of Internet users and how they spend their time online.
The value of Social Technographics comes when it’s used by companies to create their social strategies, and at the heart of Social Technographics, the data looks at how consumers approach social technologies, not just the adoption of individual platforms.
About Wendi McGowan