In the 25 Seconds…

… it takes you to read this:

  • 660 people will send a Tweet.  655 of them will bore you to death.
  • 520 people will post a picture on Facebook.  Not bad, but 20,313 more will doe the same on Qzone.
  • 124 teenagers will serve detention for texting in class.  (and text about it during detention)
  • 23 marketers will learn what SOL means in terms of their digital plans.

Reputation lost:  Perhaps one of the most tangible illustrations can be seen in the emergence of search as a discipline within public relations.  Today, having search strategists as part of the core client team to develop reputation management strategies are essential.  With this unique expertise, a holistic view of search results can help to inform the overall strategy for managing reputations, both offline and on.

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About Wendi McGowan

Senior Manager, Digital Strategy at Acquity Group, http://acquitygroup.com. What an amazing industry, and I am completely thrilled with my work as a Digital Strategist, Marketer, Bibliophile, Word Nerd, and Business Builder. Yet, always desperately desiring another pair of perfect stilettos.

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