A new book by Michael Burdette, “Contemplate Your Business Navel,” asks this insightful question. Business leaders know that increased sales are essential to fuel company growth and boost the bottom line. Right? Well… not necessarily. Many companies are spinning their wheels and exerting a disproportionate amount of energy making more sales when they could have grossed a higher profit with fewer sales.
Grow sales blindly, you’ll suffer the consequences. Too many sales have put many a small business out of business. Developing achievable budgets and forecasts, combined with a realistic and healthy sales and marketing strategy, creates a healthy and thriving company in a cut-throat market whether local, national, or global.
About Wendi McGowan