Your business in 7 integrated and sequential phases… the process–
PHASE 1: Where is the opportunity?
Market data, competitive landscape, entry costs
PHASE 2: What is the market landscape?
Market size, customer needs, market trends, adoption incentives and barriers
PHASE 3: What solutions are required?
Features, tangibles/intangibles, implementation, training, support
PHASE 4: How do we position and differentiate?
Integrated messaging, value proposition, pricing, education
PHASE 5: How do we go to market?
Marketing plan, target accounts, market influencers, analysts, channels
PHASE 6: How and when do we launch?
The event, testimonials, press releases, articles, alpha customers, case histories
PHASE 7: How are we doing?
Customer satisfaction, new needs and problems, market growth/decline, re-positioning
About Wendi McGowan