Merry Christmas Eve!

Yes, we know from the media and retail reporters that this has been a “ho-hum” Christmas as far as spending goes. However, I just didn’t see it.

All of my shopping experiences this year were friendly, helpful, quick, and pretty darn painless. And, with the three days prior to Christmas accounting for as much as 15 percent of holiday sales, there’s a lot of business left on the table. While the day after Black Friday starts off the season, the most intense sales volume comes in the few days before Christmas.

Here’s wishing you a Merry Christmas and a toast to all the shopping days AFTER the 25th!

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About Wendi McGowan

Senior Manager, Digital Strategy at Acquity Group, http://acquitygroup.com. What an amazing industry, and I am completely thrilled with my work as a Digital Strategist, Marketer, Bibliophile, Word Nerd, and Business Builder. Yet, always desperately desiring another pair of perfect stilettos.

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