The Society of Digital Agencies (SoDA) has just published its 70-page “2010 Digital Marketing Outlook” and here are some key takeaways:
Online Marketing Spending
* In 2010, two-thirds expect to spend the same or more than in 2009.
* Approximately 70% plan to increase (1-30%) or significantly increase (30%+) their unpaid/earned/proprietary media.
* The top priorities in 2010 will be social networks/applications and digital infrastructure.
Emerging Trends
* Customer experience will be more important than ever.
* Storytelling will evolve – location will become a key component; the speed at which stories are developed is crucial; and above all, emotional connections matter.
* The beginning of the end of the banner ad.
* Branded content syndication will replace some paid media.
* 40% of opportunity is mobile
Social Media
* Social is becoming increasingly mobile.
* Measurement will be more important than ever.
* Real-time search is inextricably linked to the “statusphere.”
* Forms of content consumption will continue to be fractured; the nimble marketer will need to be in as many places as possible.
In addition, the major trends will be Mobile, Location, Transparency, Measurement, ROI, and Privacy all wrapped up in social media looking less “social” and more exclusive… Obtaining value while filtering out the clutter. Businesses will begin to leverage the wealth of data we share about ourselves to deliver individualized messages.
About Wendi McGowan