This week I’ve written about one of the most tech-advanced marketing tools, the widget, so now I’ll write about one of the most “archaic”… the postcard. Did you know that postcards produce better results today than they did before the development of the Internet. Why?
1. Postcards use a modern communication style: It delivers information the way people want to get it today. It arrives open and ready to read. The message is always brief because there’s not a lot of space for it.
2. Postcards have high impact: It’s hard to ignore a postcard… even if the reader is sorting their mail over a trashcan and discarding everything that looks like advertising. An attractive postcard with an eye-catching benefit statement will be read by almost 100% of the people who get it… and anyone else who happens to see it.
3. Marketing with postcards saves money: Postcards are small. Therefore, it doesn’t cost much for printing. You can even do the printing yourself with your own computer to reduce the cost to about a penny each. Check out Overnight Prints for professional postcards at a fraction of a penny each.
4. Marketing with postcards saves time: Because postcards are small, it doesn’t take much time to develop a sales message for them, complete the printing and get them out in the mail. It’s not unusual to see results from postcards within a week of deciding to use them.
5. Postcards are versatile: Postcards are easily adaptable to any business. They work equally as well for selling either products or services. They’re also adaptable to any kind of marketing activity. You can use them to generate website traffic, develop sales leads, generate visits to a store, promote repeat sales or additional sales to current or previous customers, or… well, you get the idea. Get to mailing.
About Wendi McGowan