So, I’m having a client meeting this morning in the Downtown Dallas Starbucks and I notice they have this interior signage that says “I need a new tan line strategy…” Appropriate for summer, but it also got me thinking.
How often do companies need a new image / new perspective / new way of looking at their customers? In other words, although change is good, where is that sweet spot of delighting your customer with fresh, ah-ah moments and just plain confusing the hell out of them with your randomness?
Hmmmm…
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