Questions that Might Change Your Organization

As an outside consultant in Digital Strategy, I believe that sometimes my role should be the Question Asker, not the final provider of answers.  And so, especially during the early stages of an engagement, I find myself asking the following questions:

  1. Is the organization as ready to digitally transform itself as I think it is?
  2. How can we accelerate the growth of the company by transforming the “how” of what they do and not just “what”?
  3. By focusing on human beings and user experience, can I help reduce the uncertainty in the client’s business?
  4. Do the people who work at the client company believe they know more than the CEO does?
  5. Do they actually know more than CEO does?
  6. What will help the client company grow faster:  more control or more value creation?
  7. Should people who create value be governed by people who control it?
  8. Is the client company C-suite too focused on control?
  9. Are they obsessed with control?
  10. How can I encourage giving more control to others in the organization, especially employees who create value?
  11. What rules could the client company get rid of today that would increase their ability to create value?
  12. Could we throw out the entire company rulebook?
  13. Would my (hypothetical) children want to work in a company like this one?
  14. Would the C-suite’s children want to work in their company?

Any suggestions for other questions?

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About Wendi McGowan

Senior Manager, Digital Strategy at Acquity Group, http://acquitygroup.com. What an amazing industry, and I am completely thrilled with my work as a Digital Strategist, Marketer, Bibliophile, Word Nerd, and Business Builder. Yet, always desperately desiring another pair of perfect stilettos.

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