The No. 1 search engine is looking upwardly mobile. Building on the popularity of wireless devices such as Apple’s iPhone, Google has rolled out a number of mobile ad services and applications in addition to its mobile platform Android. In April 2008, Google’s DoubleClick integrated DoubleClick Mobile, an ad delivery system for mobile devices, into Google’s mobile ad networks, including AdMob and AdSense.
In 2007, Google generated about 99% of its revenue from advertising, primarily through its web-search advertising services. Google accounted for 63% of US web search in August 2008, up 6.5 share points from the prior August. With Google’s new mobile ad services, ad services in online gaming, and acquisitions of DoubleClick and YouTube, bet on more mobile and video applications and services.
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