Spiders love links… search engine spiders, that is. So, don’t just optimize your web site for keywords and rest on your laurels.
To climb to the top of search results- for free- get links. Not all links are created equal, though. To engage in ethical search engine optimization, think quality before quantity. Find quality blogs, magazines, and sites where your content will be relevant.
Next, submit a helpful comment or article. If it’s accepted, you’ll get a link (what I like to call “link love”). Here’s the essential step: Link your most important keyword phrase to your site. You’ll improve your rankings because spiders will follow the links from authority sites to yours… and so will future customers and clients.
About Wendi McGowan