Over 93% of executives could not answer a handful of questions with complete confidence:
1) Can you name your top 10 customers by profitability?
2) What is your strategy to sell inventory over 180 days old?
3) What is the ROI on your marketing efforts in the past 3 months?
4) How much time did your staff spend on the phone/email with your customer that was not sales related?
5) Who are the prospects/customers that have your 5 highest profit quotes in hand as of today?
Do you know exactly how profitable your company was yesterday???
About Wendi McGowan