Brand Development is Like…

Wendi McGowan — Wed, 01 Jul 2009 12:00:02 +0000

… going to the psychiatrist. It’s an exercise in figuring out exactly who you are, what you stand for, what you say and how you say it.

Top Ten Things to Think about:

Do you want to be a brand people talk about?
Do you have a strategy for “talkability?”
Do you know the correct behavior for your brand?
Do you have strict advertising standards and guidelines?
Do you have a plan that coordinates all of your outside agencies? Or does the right hand not know what the left hand is doing half the time?
Is your brand development taking the current economic climate into account?
Are you looking at your competitors for ideas on what to say to customers?
Are you taking SEO strategies under advisement while developing your brand?
If you are shifting your brand to target a different audience, how are you working to move into this new space?
Are you establishing trust and consistency with customers and prospects?

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