The Marketplace and Marketing in the 21st Century

Are you still doing business like you’re in the Industrial Era? Please join the Information Age immediately.

THEN– Certainty, quiet times
NOW– Ambiguity, crazy times

THEN– We deliver good, reliable products that work for the client
NOW– We create awesome experiences leaving an unforgettable memory.

THEN– Procedure-driven / product oriented
NOW– Client-centric experience

THEN– Satisfies a need, “I’m glad I bought it.”
NOW– Fulfills a dream: “I want more!”

THEN– Advertisement, commercials
NOW– Word of mouth, referrals

THEN– Analyze data and present facts / figures
NOW– Tell a story and engage the heart

THEN– Product design is efficient, complex, and clumsy
NOW– Product design is elegant, simple, and graceful

THEN– Competition, rivalry, race
NOW– Collaboration, friendship, teamwork