10. What are the best tactics to use?
- Which social media method has been the most successful overal and how has that method been implemented?
- How does my company stand out while creating strategic partnerships with those in the same field?
- Can using blogs, short videos, tweets, and status updates help us market our core products, or do they just get in the way of our message?
- Is it true that social media marketing is better suited for branding than direct response?
9. How do I measure the effectiveness of social media? How can I know if campaigns are working and what will the return be?
- How do you measure success?
- What is the ROI?
- What metrics are translatable in real terms that we can use as proof points or milestones?
8. Where do I start?
- Is there a system or a plan that can be reproduced? Such as, “start here, go here, then here and then here…”
- I want to better incorporate social media into my marketing efforts, but there are so many options that I don’t know where to begin. Where are the best places to start?
- How do newbies like me get started?
7. How do I manage the social balance?
- How do I respect the medium and maintain proper etiquette for each social media outlet?
- How carefully should we proceed with social media, so what’s meant to be “social” doesn’t turn out to be “sales-y?”
- Are there online protocols for beginners so we don’t break the “unspoken rules” that experienced marketers know about already?
6. What are the best sites and tools out there?
- Which social media sites should I concentrate my efforts on?
- What are the top three most effective and easiest to implement social media tools?
- What social media platforms are customers going to be looking at in three months and three years from now?
- Which elements are persistent and long-term versus those that are fads?
- What sites are best to use for my market?
About Wendi McGowan