I spent this past weekend with a client who had a booth at a trade show in Houston. My firm provided all the creative and content for their marketing slicks, their banners, their rolling Powerpoint slide show, the works. Which got me to thinking this morning about visual presentations and company presentation in general.
The restaurant industry is a strange sub-culture. People stay up late, drinking is de rigueur, and the waitstaff in most places tend to be quite pornified. This trade show was no exception. Someone please explain to me what a non-slip, yet non-stick, floor coating have to do with 6 foot tall women’s cleavage hanging out? Why are most men so predictable in this environment? Isn’t it insulting to all involved? ugh.
Please, please, please THINK about what these tactics say about your company way after the trade show is over. After all, not only are women half the population on the planet, they also can be a huge source of word-of-mouth marketing… both for the positive AND the negative.
About Wendi McGowan