About

About

Your bottom line depends on the right marketing strategy and messaging

About2025-06-09T17:33:44-05:00
Words That Work

Fractional Chief Marketing Officer

Certified StoryBrand Coach & Seasoned Digital Strategist – Founder, Board Advisor, Chairwoman, Business Builder, Story Teller, Investor, VC/PE/FO

  • StoryBrand Certified Coach
  • Seasoned Digital Strategist – 25+ years

  • CMO Advisory & Fractional Leadership – 25+ years

  • Go-To-Market Strategy – 25+ years

  • P&L Ownership & Revenue Growth – 20+ years

  • 2 Successful Company Exits

I’m a strategic operator and growth architect with 25+ years leading brand transformation, digital innovation, and market expansion across multiple industries.

As a founder with two successful exits and a seasoned digital advisor to Fortune 500 companies, I bring a rare blend of vision, execution, and data fluency.

I specialize in helping companies unlock new revenue, elevate brand perception, and create sustainable go-to-market strategies.

Whether serving as a Chief Digital Strategy Officer, Fractional CMO, Board Advisor, or early-stage investor, I help leadership teams turn complexity into clarity and bold ideas into scalable execution.

My work is anchored in three core superpowers:

  • Strategic Clarity: distilling ambiguity into focused, actionable growth plans.
  • Customer-Centric Innovation: aligning brand, product, and digital experience to real user behavior.
  • Scalable Execution: building repeatable systems that generate long-term value.

What I Believe:

Bringing “Been there… Done that” to bear for your business.

Everyone has a story to tell.2025-06-07T18:26:40-05:00

“The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.”

My calling is to demystify and simplify the marketing messaging process, because anyone can sit down and start throwing word salad around. But to get to “Words That Work,” we have to cut through conventional thinking in search of Your Premise. Your Position as a Guide to Your Customers. Your Superfans who create, not just the act of listening to your Story, but going on the Hero’s Journey with you.

Sharing those stories connects facts to feelings and education to engagement.2025-06-07T18:44:11-05:00

Stories are like the tread on our tires. Stories give our ideas traction. We make progress when we can communicate the value of our ideas and connect with the people we want to serve.

I believe in earning trust over time because the right marketing messaging is a relationship – a transformational experience which has communal value. Not a transaction, because it’s not about who arrives. It’s about who stays.

The infinite time and space that digital marketing gives allows for information, inspiration, and interaction.2025-06-09T16:13:23-05:00

I believe in the power of digital.

I know that digital is the great equalizer where everyone has a time-machine in their pocket, has a voice heard round the world, and has answers at their fingertips.

But, here’s who Wendistry IS NOT:

  • We are not slow.   Being digital-only means that we can respond quickly to market information and events for my clients.
  • We are not defined by TIME.   Once it’s online, it’s online forever.
  • Nor SPACE.   We have no restrictions on the length or size of the content we produce.
  • We are not false.   Our integrity, ingenuity, and trust that I’ve built since launching my first digital consultancy in 1998 protects our people and our clients.
  • We do not bash.   We’re not afraid to speak up, but if we don’t have something nice to say, we won’t say anything at all.
  • We are not quitters.   We promise to be here. Discovering and disclosing the growth, prosperity, humanity, joys, and sorrows of your brand for years to come.
You can be the intelligent influencer in your market.2025-06-07T18:58:55-05:00

How much is it costing because you’re not talking to your unique audience?

I get it…. When it comes to connecting with the right customers, I feel your pain.

Your brand is struggling to get attention and cut through the clutter of a million confusing marketing messages.

And, your digital platforms aren’t converting customers. Your emails aren’t opened. Your website abandoned. Your social media is like whispering in a hurricane.

Hire me to help you put your target customer at the center of a focused marketing message that negates the noise and grows your company.

Be the intelligent influencer who motivates their ideal audience to action by using “Words That Work.”

Who I am - Wendistry.com

Real-life results

My Wall of Awesome Sauce

“Energetic. Resourceful. Smart. Wendi is a tireless and skilled marketer–the perfect storm of smart ideas and thoughtful, timely action.”

Greg Flory

Giovanni Gallucci - headshot

Giovanni Gallucci

Victoria Wind - headshot

Victoria Wind

Jamie Hammond - headshot

Jamie Hammond

Mandy S. Lewis - headshot

Mandy S. Lewis

Jon P. Bennett - headshot

Jon P. Bennett

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