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Insights

Insights

Stories about the people, the capabilities, the research, and the ever-changing face of this firm

InsightsWendi R. Wilburn2025-06-09T17:33:46-05:00
  • Fractional Chief Marketing Officer (CMO)

    Marketing as a Balance Sheet Asset: Measuring Brand Equity Like a CFO in 2026

    Marketing as a Balance Sheet Asset: Measuring Brand Equity Like a CFO in 2026

    January 14, 2026
  • StoryBrand Failure - Wendistry.com

    StoryBrand & Storytelling

    Why Businesses Fail at StoryBrand Messaging and How to Avoid It

    Did you know that 70% of businesses that undergo the [...]

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  • Digital Strategy for 2026 - Wendistry.com

    Digital Strategy

    Digital Strategy for 2026: Navigating the Future with AI and E-Commerce

    The countdown is on. We’ve got two months until the [...]

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  • Trends Responsibilities Frac CMO 2026 - Wendistry.com

    Fractional Chief Marketing Officer (CMO)

    Key Trends and Responsibilities for Fractional CMOs In 2026

    By 2026, over 80% of marketing leaders anticipate a fundamental [...]

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  • Brand Strategy is Crucial for Success - Wendistry.com

    StoryBrand & Storytelling

    Why A Brand Strategy Is Crucial For Long-Term Success

    Over 70% of small businesses fail simply because of a [...]

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  • StoryBrand Failure - Wendistry.com
    StoryBrand & Storytelling
    Why Businesses Fail at StoryBrand Messaging and How to Avoid It

    March 21, 2026

  • Digital Strategy for 2026 - Wendistry.com
    Digital Strategy
    Digital Strategy for 2026: Navigating the Future with AI and E-Commerce

    March 21, 2026

  • Trends Responsibilities Frac CMO 2026 - Wendistry.com
    Fractional Chief Marketing Officer (CMO)
    Key Trends and Responsibilities for Fractional CMOs In 2026

    March 21, 2026

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